Domestic Drones And Privacy-Free-Samples-Myassignmenthelp.com

Question: Compose a paper where you offer help for a Particular Position on an Ethical Issue in ICT. Answer: Presentation Globalization and mechanical progressions effectsly affect the general public. Automatons otherwise called Unmanned Aerial Vehicles are one such innovation that has both negative and beneficial outcomes. Automatons have been effectively utilized in fighting to battle psychological oppressor and for outskirt observation. Be that as it may, business utilization of automatons is testing the protection of the average citizens. Business employments of automatons have brought up moral issues with respect to guidelines on utilization of automatons. Numerous business ramble clients are abusing the innovation and making security issues, and before it is past the point of no return, an ever increasing number of cutoff points ought to be put on business utilization of automatons. Foundation Automatons were custom-made to be utilized in fighting and outskirt reconnaissance and were to a great extent utilized during the fear based oppressor war in Afghanistan. From that point forward automatons have been caused littler lighter and less expensive with the end goal that even the everyday citizens to can bear the cost of it. Amazon has effectively utilized an automaton to convey its items, and an opportunity would arrive when automatons will become family unit gadgets much like TVs and PCs (Thompson, 2015). Automatons are commonly fitted with a camera or video and sound gadgets. These automatons have been perceived as the most economical innovation for taking pictures, and assembling information. There are numerous occurrences where the automatons have been killed or harmed as they were abused to challenge the protection of average citizens (Clarke Moses, 2014). In 2015, FAA has passed guidelines however governmentally the law has an exceptionally uninvolved job in controlli ng the utilization of automatons, yet various states have put various guidelines for restricting the abuse of automatons (Clarke Moses, 2014). Despite the fact that automatons have different future possibilities for use in airspace yet the moral issues that challenge the protection of residents of U.S, may present not many cutoff points in business utilization of automatons. Restrictions on Drones Automatons were at first utilized in fighting, and negative impacts of utilization of automatons in fighting have likewise been accounted for by the scientists. The automatons have even executed the blameless individuals and even youngsters, and the hints of automatons floating over have generally influenced the guiltless regular people. Consequently, it is obvious that automatons have negative impacts even in their basic role. Google Chief Executive has appropriately said in a meeting that automatons can unquestionably democratize war (Ball, 2013). Democratization of war implies individuals will get the consent to watch out for their adversaries or over individuals whom they dont like can spy over individuals, and the circumstance where an automaton floats over individuals is truly alarming. Positively, automatons can be utilized by fear based oppressor activists to make arrangements and effectively get subtleties from different spots if the business use if not directed. Automatons are the same as the infections that hack gadgets, and subsequently, ought to be controlled to permit individuals make the most of their protection rights (Peter, 2013). Surely, an automaton that can convey items at doorstep is likewise equipped for conveying a little bomb, additionally, there have been instances of automatons being found close to The White House, and the advancements to upset the utilization of automatons have not been concocted (Zorn, 2015). Thus, in later years guideline of automatons will get troublesome. Consequently, the security just as protection of Civilians is tested and henceforth, business utilization of automatons ought to be controlled. Automatons as Commercial Vehicles Automatons can be to a great extent utilized as business vehicles which will help assemble airspace information, it will give exact data about climate, and the administrations of automatons will be investigated in different ventures like online business, news coverage, observation and in determining meteorological forecasts (Culvera, 2014). The innovation will be utilized imaginatively in making films, inventive recordings, and catching games. Besides, the automatons can be utilized for untamed life preservation, and furthermore energize quest and salvage systems for expanding the security of the regular citizens, it tends to be utilized in offering clinical help in remote zones, investigation of framework, and furthermore, it very well may be to a great extent utilized in farming, a consequently, the huge employments of automatons can't be disregarded. End Regardless of different uses in reconnaissance, military, human services and security, the negative effects of utilizing rambles freely still stay a worry. The passings of blameless regular people, the protection challenges and the expanded likelihood of fear monger assaults utilizing rambles exceed the benefits of utilizing rambles industrially. The quantity of good and awful employments of automatons will become further, however the innovation required to battle these automatons will turn out to be increasingly expensive, and later at some point it will be practically difficult to resist the negative effects of business rambles. Subsequently, before it is past the point of no return, a few guidelines or bans over unlawful business utilization of automatons ought to be planned and executed. Suggestions Thinking about the distinctive great and terrible effects of business rambles, and considering the perspectives on both the sides of automatons commercialization, it is clear that all out denial of automatons is hard to accomplish. Henceforth, it is critical to put guidelines on the business and private employments of automatons. It is unquestionably unrealistic to control what occurs in the airspace yet it is positively conceivable to control what occurs on the earth, and consequently, the guidelines ought to be forced on the automaton clients. The automaton flyers must compensation a grant for working an automaton in a city, and individuals utilizing rambles without grant ought to be dependent upon punishments and fines. Additionally, individuals utilizing alcohols or medications while flying automatons ought to be imprisoned and ought to be liable to fines. Also, exacting moves ought to be made against individuals who fly automatons to spy over regular citizens, and challenge the protection privileges of different regular folks. Book reference Ball, J. (2013). The Guardian. Recovered August 22, 2017, from https://www.theguardian.com/innovation/2013/apr/21/rambles google-eric-schmidt Clarke, R., Moses, L. (2014). The Regulation of Civilian Drones' Impacts on Public Safety. PC Law Security Review , 30 (3), 263-285. Culvera, K. (2014). From the Battlefield to Newsroom: Ethical Implications of Drone Technology in Journalism. Diary of Mass Media EThics , 29 (1). Subside, S. (2013). The Predator Comes Home: A Primer on Domestic Drones, their Huge Business Opportunities, and their Deep Political, Moral and Legal Challenges. Community for 21st Century Security Intelligence, Brookings Institution. Thompson, R. (2015). Local Drones and Privacy: A preliminary. Congressional Research Service. Zorn, E. (2015). Chicago Tribune. Recovered August 22, 2017, from https://www.chicagotribune.com/news/feeling/zorn/ct-rambles boycott chuy-garcia-rahm-emanuel-perspec-0302-jm-20150227-column.html

Blog Archive Friday Factoid Michigan Rosss Link to Wall Street

Blog Archive Friday Factoid Michigan Rosss Link to Wall Street You may not realize that students at the Ross School of Business at the University of Michigan do not have to travel all that far to get hands-on Wall Street experience. Through the John R. And Georgene M. Tozzi Electronic Business and Finance Center (Tozzi Center), students can find themselves “on” Wall Street without ever having to leave Ann Arbor. Housed in a 5,800 square foot facility on campus, the Tozzi Center boasts a state-of-the-art mock trading floor as well as a flexible and wireless electronic classroom and an E-lab seminar room. The latest financial toolsincluding live news wires, trading systems and data and research servicescan be found at the Tozzi Center. The space has been designed to look and feel like the real thing, so dont be surprised if you hear “Sell, Sell, Sell!” when you are walking by students in action. For more information on the defining characteristics of the MBA program at Michigan Ross or one of 14 other top business schools, please check out the mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Michigan (Ross)

Diversity Audit - 1613 Words

DIVERSITY AUDIT Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses owned by Starbucks are known for its relaxing atmosphere and the stores are mostly located in places where there is high traffic. This study entails about the diversity audit that have been conducted for Starbucks. The findings of such diversity†¦show more content†¦According to New York Times, nearly 24% of the corporate officers working at Starbucks comprises of women. Women represent around 31% of the population in Starbucks, and 13% of them are people of color. The team members of the Global Diversity te am are engaged in different activities in Starbucks. Employees of Starbucks working in different parts of the world and their working environment are assessed and evaluated by the global strategy team of Starbucks. The company also tracks the progress made in the field of diversifying vendors and suppliers of the company. All these are done through an accountability scorecard prepared for the purpose by the global diversity team (The New York Times, n.d.). The diversity program run by Starbucks named as Starbucks Supplier Diversity Program is meant for encouraging diversity amongst all the suppliers of the company. The company has set criteria for the suppliers who want to be a part of this program. The two criteria being, a) More than 50% should be owned by either minority people or women, and b) It should be certified by any of the government public agencies like National Women Business Owners Corporation (NWBOC), National Minority Supplier Development Council (NMSDC), etc (Starbu cks, 2012b). Results of Audit The interview conducted with the Human Resource Manager of Starbucks suggests that diversity isShow MoreRelatedThe Diversity Audit Project : Starbucks1406 Words   |  6 Pagesof the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. 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Technology and Innovation in UPS 5 II. Selected Criteria 6 II.1. Diversity Audit Background 6 II.2. Audit Criteria 7 III. Diversity Management in UPS 8 III.1. Diversity of UPS people 8 III.2. Diversity of UPS Community 8 III.3. DiversityRead MoreDiversity Audit Essays3848 Words   |  16 Pages/ HRM582 Starbucks Coffee Company Diversity Audit Cindy Rizo and Robin Jones Keller Graduate School of Management In this paper, we will be discussing a diversity audit that took place with the Starbucks Coffee Company. The audit consists of the company’s background, what the team’s criteria for a diverse organization should be and the findings on what the organization diversity practices truly consist of based on research provided from interviews, company statements and news articles. TheRead MoreThe Organizations Stand, Diversity Audit1257 Words   |  6 PagesConduct Audit In order to perceive about the organization’s stand, diversity audit is vital and the separation that is needed to cover its objectives area. Notwithstanding this, implementation and planning diversity audit is a crucial procedure and there are some key focuses that Sam s West, Inc. (working together as Sam s Club) ought to consider with a specific end goal to direct differing qualities review in a compelling way (Oberoi, 2014). These are portrayed as beneath: The audit must coverRead MoreDiversitys Impact on Organizations1630 Words   |  7 PagesAbstract Diversity must be created and maintained with in organizations. The purpose of this paper is to examine the impacts of diversity onto an organization in addition to explaining the legally mandated and stakeholder driven explanations for mandatory diversity. Diversity’s Impact on Organizations Diversity within an organization is a blending of people from various cultural, religious and ethnic backgrounds. Diversity has challenged organizations to setRead MoreDiversity and Equity Audit in My First Grade Classroom Community932 Words   |  4 PagesI teach first grade at Lowe Elementary School; my class is made up of twenty-four very diverse seven year-olds; they come from all over the city of Louisville, from a variety of socio-economic situations. Each student brings a unique personality to our classroom community, and they all work hard to become â€Å"smarter and smarter† and to â€Å"go to college†. Thirteen students are boys and eleven are girls. Of these twenty-four students, three of them are English Language Learners. Additionally, eight studentsRead MoreAnalysis Of Sams West Inc.1476 Words   |  6 PagesDescription of Diversity Initiatives In 1983, Sam’s West, Inc. was founded, it is membership-only retail  warehouse clubs is an American chain operated and owned by  Walmart. It is named after Walmart founder  Sam Walton. The 47 million Puerto Rican and U.S members are served by Sam s Club chain, as of 2012 (Sam’s Club, 2016). Being 8th major U.S. retailer, Sam s Club holds 2nd rank, as of 31st Jan 2008, behind Costco; it deals in volume among distribution centre clubs with 57 billion in dealsRead MoreManaging diverse workforce1842 Words   |  8 Pagesï » ¿ Modern Management MGT500- 2012 Managing Diverse Workforce Workforce diversity includes the obvious differences we see when we look around: race, gender, national origin, sexual orientation, age, religion and ethnicity. But it’s also the less obvious traits, the subtle differences that often register with us unconsciously, such as socioeconomic status, marital status, educational background, language, accent and appearance. We all have something that makes us unique, some specialRead MoreThe Human Resources And Compensation Committee. The Human1637 Words   |  7 Pagesholding other executive and c-suite positions through the organization. Bombardier and Outside Auditors The independent auditing firm for Bombardier is Ernst and Young. The independent auditor has direct access to the Audit Committee and has the right to attend all meetings of the Audit Committee, unless there is a private session. The responsibility of the independent auditor includes preparing the annual audited consolidated financial statements and conducting a quarterly financial review, and making

The Pros and Cons of Ethanol Fuel

Ethanol is a relatively low-cost alternative fuel  that boasts less pollution and more availability than unblended gasoline. But while there are many advantages of using ethanol as a fuel, there are some drawbacks as well. Advantages of Using Ethanol as a Fuel Better for the Environment Overall, ethanol is considered to be better for the environment than traditional gasoline. For example, ethanol-fueled vehicles produce lower  carbon dioxide emissions,  and the same or lower levels of hydrocarbon and oxides of nitrogen emissions. E85, a blend of 85% ethanol and 15% gasoline, also has fewer volatile components than gasoline, which means fewer gas emissions from evaporation. Adding ethanol to gasoline even in low percentages, such as 10% ethanol and 90% gasoline (E10), reduces carbon monoxide emissions from the gasoline and improves fuel octane. Because it is mostly a product of processed corn, ethanol also reduces the pressure to drill in environmentally-sensitive places, such as the north slope of Alaska, the Arctic Ocean, and the Gulf of Mexico. It can replace the necessity for environmentally sensitive shale oil—like that coming from the Bakken Shale—and reduces the need for the construction of new pipelines like the Dakota Access Pipeline. Creates Domestic Jobs Ethanol production also supports farmers and creates domestic jobs. And because ethanol is produced domestically—from domestically grown crops—it reduces U.S. dependence on foreign oil and increases the nation’s energy independence. The Drawbacks of Ethanol Fuel Different Environmental Impact Though ethanol and other biofuels are often promoted as clean, low-cost alternatives to gasoline, industrial corn and soy farming still have a harmful impact on the environment, just in a different way. This is especially true for industrial corn farmers. Growing corn for ethanol involves large amounts of synthetic fertilizer and herbicide. In general, corn production is a frequent source of nutrient and sediment pollution. Additionally, in a 2005 study, Cornell University researcher David Pimental factored in the energy needed to grow crops and convert them to biofuels and concluded that producing ethanol from corn required 29% more energy than ethanol is capable of generating. Need for Land Another debate about corn and soy-based biofuels concerns the amount of land it takes away from food production. The challenge of growing enough crops to meet the demands of ethanol and biodiesel production is significant and, some say, insurmountable. According to some authorities, producing  enough biofuels  to enable their widespread adoption could mean converting most of the world’s remaining forests and open spaces to farmland—a sacrifice few people would be willing to make. â€Å"Replacing only 5% of the nation’s diesel  consumption with biodiesel  would require diverting approximately 60% of today’s soy crops to  biodiesel production,† says Matthew Brown, an energy consultant and former energy program director at the National Conference of State Legislatures. Implementation Also, when considering the implementation of ethanol, it must be noted that biofuels arent meant for all vehicles, especially older ones. One solution to this has been the introduction of flexible fuel vehicles. These have the advantage of being able to use E85, gasoline, or a combination of the two and give drivers the flexibility to choose the fuel that is most available or best suited to their needs. Still, there is some resistance from the automotive industry when it comes to adding biofuels like ethanol to the market. Sources: EarthTalk staff. The Pros and Cons of Biofuels. James T. Ehler, February 2007.Susan S. Lang. Cornell ecologists study finds that producing ethanol and biodiesel from corn and other crops is not worth the energy. Cornell Chronicle, July 5, 2005, Ithaca NY.

Analysis Of Stanley Kubrick s The And The Post...

Edited part 2 â€Å"The use of colour to express complexity of mind and to affirmatively counterpoint brutality also distinguishes the post-Strangelove films. As Sergei Eisenstein (an early theoretical influence on Kubrick) predicted, colour in serious cinema would become integral to meaning. But unlike some of Eisenstein’s ideological descendants, Kubrick did not consider beauty to be a varnish for social injustice.† (rice, pg2) Stanley Kubrick began making films in the 1950s; his early films were in black and white since, at the time, color film stock was very expensive and only used on big budget films with big stars. His first technicolor feature â€Å"Sparticus† (1960) was extensively storyboarded and was even put through the same rigorous color tests that Walt Disney used for all his feature films since Kubrick was obsessive about color. Due to struggles with actor Kirk Douglas, Kubrick refused to work with star actors which resulted in him not working in color for nearly eight years. Black and White: The duality of Man. In the context of Kubrick’s films, the relationship between black and white takes on its own independent significance as an element of colour design. Kubrick uses black and white as if the were on either end of the spectrum, polar opposites but made up of the same spectrum. This duality of colour echoes the duality of man in Full Metal Jacket and 2001 and on a less obvious way his other films. Kubrick returned to color film stock for his masterpiece

Especially works that insults the culture Essay Example For Students

Especially works that insults the culture Essay This artwork show the ideas of freedom of speech. Why is this artwork controversial? Jesus is god, he represents holy,loyalty, faith, trust, but he was put on a cross, he was suffering, but it was because of the people who has a big power which made him been put on a cross because he said things that some people disagrees, and in these days, people who has power are the ones who controls us. In this picture, the power people represents the Governments, politicians, Bosses, etc, all the people who controls us. They are the ones who made all the rules and makes us do what they wanted us to do, we are not allowed to say alot of things, we have to obey them. Urine represents disgust, look down, lower class, ignorance, dirty, waste. The artist put urine on it is because he want to tell those people with power to piss off we want to have what we want, we want to be free. This is how it became controversial, with the complementary of Jesusand urine. The piece caused a scandal when it was exhibited in 1989, with detractors accusing Serrano of blasphemy and others raising this as a major issue of artistic freedom. The art and cultural difference of this artwork is that for the artistic people, because art for them is to create any work out of their imagination, what ever they think of nomatter it offends people or not, they just make it. Nevertheless, for some cultures, like Christians, the artist put urine on the person they believe in the most (Jesus), they would be very offended and insulted by the artists artwork. It is very unethical for artists to make artwork that offend other people, especially works that insults the culture. The intension of making it is just to express themselves, but the consequence of expressing themselves ends up being hated by certain people or culture. The origin of beauty of controversial artwork is the original meaning of the work, the meaning that shows anti- authority. The better the artwork gives a message (nomatter if it is offended to people or not) to the people in soviety, that is called a good piece of art. I chose this topic is mainly because I am an art student, and art is one of my favourite subject. My theme in art is Street art, street art are for artists to communicate to the big society through artworks which has been made on different surfaces around the street, and in street art, controvertial art is a very important technique in it. My personal opinion is that controversial artworks that offends people are still artwork, and is a type of art, I think that it is acceptable to have work like this sometimes, and for the people who feel offended, BAD LUCK, such as life, because we have the freedom of speech.

Bossini free essay sample

The business initiatives of Bossini for the coming years directly focus on achieving a turning point to revive the business performance. For Bossini, this can be done through interconnected activities of replicating the new brand concept in other markets, pragmatic expansion that highlights profitability and strengthening of the design capability and enriching the product offering. In each segment, the company aimed at focusing on profitability and efficiency and opening of four to five stores in coming months following the positive response on new brand and new product lines in Hong Kong; realignment of ‘sparkle’ operation or the youth clothing lines through cutting the loss-making outlets in Mainland China to reduce costs and redeploy resources and to launched the new youth line in exports franchisers to form a new revenue stream. In each of the markets, Bossini aimed at targeting the C+ and up customers and the market of casual fashion wearer ( 2007). We will write a custom essay sample on Bossini or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page bossini Bossini founded nearly 20 set, is Hong Kongs most famous wealthy European and American styles of casual wear brands. Bossini clothing design has been simplicity, trendy and casual comfort advantages and reputation. Bossini solid strength, good quality has become a customer preferred casual wear brand. Brand line includes mens, womens, childrens clothing. As of February 2002, Bossini in Beijing, Shanghai, Shenzhen, Wuhan, Nanjing, Chongqing, Tianjin and other cities of the bases of Bossini around the country has reached more than 150 specialty stores, the largest flagship store in Shanghai area 600 square meters. Bossini is committed to vigorously develop the China market, target the development of Bossini store 400. Partners are invited to join hands around in order to operate bossini franchise leading brand names to share successes. Innovation bossini unique brand image, so striking, but is spoken. bossinis brand positioning is to bring joy and explore the life of inspiration. We broke through the general awareness of people of color, and the concept of the brand into the brand colors. Investment Hotline :020-81371153 brand idea we want to laugh into each of every one, so we happily through different exposure into the humorous elements, so that every customer smile, full of color live. In addition, we see the Earth for every family, every effort to make each person better off. Brand promise to take care of every round each persons needs. Not only the product range, tailored style, every line of each person; from the shopping environment, commodity display, staff attitudes to service every shopping experience, are very close to you and your family close. Brand features ease of shopping experience Goods careful design, the type and style is more all-embracing and fully equipped to meet the needs of different family members. More models, more colors here you can find different occasions, different styles of models, color combinations, so you and your family any time the best side. Natural Brand Green, reflects life, hope, youth, growth, warmth, vitality and color of nature. Precisely on behalf of our philosophy to create an unlimited life, constantly growing and robust, with nature one. Brand logo to light with his fusion of bossini the b word, for every one to bring light and warmth. bossini attention to each family, the same as a bright light, shining in each person for each one. Creation of 20 set in Hong Kong one of the most famous casual wear brand of bossini (Bossini) Group was founded in 1987 and in 1993, publicly listed in Hong Kong Stock Exchange. Very European style bossini With solid strength, excellent quality, customer choice has become the brand of leisure clothing. The BOSSINISTYLE brand in the fine after this with fashion, elegance and leisure approach to life a beautiful landing. Women as a pure brand, BOSSINISTYLE combines the dignified British, Americans bold, like the French, then the persistent pursuit of fashion, elegance, is a kind of attitude in pursuit of a better life; elegance reflected in the details, in Taste of growth. In BOSSINISTYLE, each one has wonderful details of dress, has been a constant with elegant simplicity †¢ luxury †¢. With a simple easy to dress accessories, you can confidently shuttling between buildings; after work, put on a pair of high heels and a thin band of hair can be fine dinner or party. That controlling the ability to taste all come composure. BOSSINISTYLE, with moderate prices, over a hundred home network located in the upscale malls across the country and the bustling commercial street, is constantly being 20-35 years old by the pursuit of the urban intellectual family. Core consumer level 20-35 years old female urban fashion Bossini understands the need to priorities customers and satisfy their needs, expectations and requirements. Bossini International Holdings Limited is a leading apparel brand owner, retailer and franchiser specializing in casual clothing. The company’s headquarter is settled in Hong Kong and its four core markets include Hong Kong, Mainland China, Singapore and Taiwan. Bossini is guided by the marketing concept of product. The company is devoted into research and design (R D) of new product plan that could facilitate continuous improvements (Bossini Enterprises Limited). Bossini envisioned itself to be the top-of-mind brand leader through its mission to create incremental value for the brand everyday. Bossini engages in a family-fit brand with a diverse range of products for every family member from the youngest to the oldest. The company’s apparel lines such as ‘bossini’ label and ‘sparkle’ caters for adults (men and women), young adults (teens and tweens), and the youngsters including kids and toddlers. These are the basic demographic variables of Bossini’s target market basically. The goal is to tap on spending capacity of these individuals. According to the Monthly Digest (2008), almost 50% of the total population is employed full-time which makes the disposition of income a possibility. In each of the markets, Bossini aimed at targeting the C+ and up customers and the market of casual fashion wearer (Bossini Enterprise Limited 2007). According to Doshi (2006), people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers. So, Bossini has a strategic fit because of its prices and quality clothing makes people look fashionable and confident in world-class clothes at a reasonable price. Bossini offers an array of choices of good value money casual weal products which are designed to meet the customers’ needs. The benefits sought by the consumers generally encompass price, overall value, specific features of the products, ease of use and the extent of serviceability of the company. With this, it would be important to note that consumers’ mindset is ‘investing in quality’ thus price is a significant indicator of purchasing pattern. Bossini is one of the cheapest retail stores to provide casual wear products. Shirts are sold at US$3 and pants for only US$10 with free alterations to cater for different body stature. During peak seasons, discounts can go as low as 80% (Bossini Enterprise Limited 2007). Further, the company continuously launches their summer and spring collection. As such, as part of the geographic variable, climate is an important indicator in responding to the changing needs of the market segment. The opening of a new 4-storey flagship store in Hong Kong two years ago is an effort toward product line enrichment. Bossini brands had introduced three new additional product lines to target a wider group of market. These lines include youth, baby and maternity clothe lines. This casual wear brand is known for its comfortable, easy to mix-and-match, colorful and energetic style of clothing. These are functional benefits of Bossini clothing that is evident on materials, design and product decisions while the psychological benefits could be derived from quantity and quality, functionality and customer requirement and/or expectation. The most important decision of consumers when purchasing Bossini products focuses on quality and quantity versus the cost of the product. Mixing and matching basically explains the purchase ready capability and product usage of Bossini products. Bossini aimed at representing the casual clothing family for its entire segment. Bossini stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Those associated with the consumable product and the reasons why the consumer purchases such product are the most important features. And for Bossini segments, this would be the flexibility of clothing collections that can represent the diverse casuality of every person. Consumable feature products, more specifically, refers to the characteristics of a product which offers benefit to the consumers. In enriching the product offering at Bossini, the company vows to strengthen the design team through adding new talents to facilitate an even wider range of clothing lines choices, to increase the number of collections from eight to twelve per annum to enable new product launch every monthly, to increase offering of sporadic products to comply with the latest fashion trends and to continue to focus on the existing ‘basic, easy to mix and match and value-for-money’ products (Bossini Enterprise Limited 2007). All of these elements contribute in the total shopping experience as what the individual buyers are after. The most common characteristic of individual buyer refers to value shopping and they have preferences of where to shop and how to shop. For the purpose of catering to the purchase condition of consumers, Bossini engages in dual-branding to promote the products and to expand market reach. Notably, Bossini is regionally-segmented as its geographic variables. Bossini is strategically segmented in areas with high-consumer traffics as Hong Kong, Mainland China, Taiwan, Singapore and Malaysia; Hong Kong has the largest market segment. The segmental performance of Bossini for the fiscal year ending March 2007 was reported as HK$ 99 mn for Hong Kong alone. The segmented distribution network included the 578 directly managed franchise outlets in Mainland China, 322 export franchise outlets in approximately 20 countries and 193 directly-managed outlets in Hong Kong, Taiwan and Singapore. The quality of product, the competitive price and the product image made it possible for a geographic recognition of Bossini (Bossini Enterprise Limited 2007).